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Branding Creative video June 3, 2020

Clari

I’m part of a small internal creative team here currently. Clari is a B2B software software platform that allows enterprise companies to accurately and efficiently Run their Revenue, the most important business operation their is.

I’m responsible for the creative direction and execution of all video and motion assets developed by marketing, product and internal teams. My time is evenly split between supervising and creating content. This includes devising how the brand expresses itself in motion, working with outside vendors to create consistent product demos and directing live-action interviews of employees, executives, customers for a variety of uses.

⬤ 01. Challenges

B2B sales technology
has it's own built-in
pitfalls and encoded
language. The subject
matter is often dry.

The brand attempts to achieve a balance between sophisticated and fallably human. Real faces of customers are showcased whenever possible.

Modern, geometric shapes that represent data in all it’s many forms accent clean, simple layouts that reference the product’s ease-of-use.

⬤ 02. MY JURISDICTION

Define the brand
in motion. Assist
in it's evolution

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

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